Stupid Groups? I don’t think so!

“(…) when it comes to what they actually do, companies prefer authoritarianism to democracy. Success, most corporations assume, depends on the efforts of a few superlative individuals. As a result, they treat their CEOs as superheroes, look on most of their employees as interchangeable drones, and remain fond of command-and-control strategies that wouldn’t have been out of place in the Politburo. In doing so, firms are neglecting their most valuable resource: the collective intelligence of the organization as a whole.

Instead of looking to a single person for the right answers, companies need to recognize a simple truth: Under the right conditions, groups are smarter than the smartest person within them. (…)”

Quem o diz é o James Surowiecki, na coluna View da Wired deste mês, consultor financeiro do New Yorker’s e autor do “The Wisdom of Crowds“.